The Definitive Guide to Demand and Supply Integration (available through FT Press) s an authoritative guide on effectively integrating demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. This video provides an overview of concepts addressed in the book: DSI overview, how it differs from approaches such as SandOP, and how to recognize the symptoms of failures to sufficiently integrate demand and supply. Other topics covered include key characteristics of successful DSI implementations, approaching demand forecasting as a management process, and selecting and applying qualitative and quantitative forecasting techniques as well as how to reflect market intelligence in forecasts, measure forecasting performance, implement state-of-the-art demand forecasting systems, and manage demand reviews.
Dr. Gibson teaches logistics and supply chain management courses in Auburn's undergraduate, graduate, and distance learning programs.. He has co-authored 25+ articles and is a frequent presenter at industry conferences. Recent articles have appeared in the International Journal of Logistics: Research and Applications, International Journal of Logistics Management, Journal of Business Logistics, and Supply Chain Management Review. Dr. Gibson participates in executive education, corporate training, and consulting projects. He is a curriculum planner and instructor for Accenture's Supply Chain Academy.
Dr. Gibson has also participated in the development and delivery of training programs for multiple organizations, including IKEA, Ryder Integrated Logistics, Saturn, Transfreight, Unilever, and WC Bradley. Dr. Gibson is involved in the Council of Supply Chain Management Professionals as a project researcher, roundtable advisor, and conference presenter. He is also on the executive committee of the Distribution Business Management Association. He also serves as an editorial review board member or reviewer for five publications.