Course Details

The Definitive Guide to Integrated Supply Chain Management (available through FT Press) is an authoritative guide to master supply chain management concepts, components, principles, processes, interactions, and best practices, i.e., all the knowledge you need to start designing, implementing, and managing modern supply chains and to help companies gain a competitive advantage. This video provides an overview of concepts addressed in the book: Role of supply chain management in improving customer service, reducing costs, and improving financial performance as well as best practices that have been proven effective in organizations of diverse sizes, types, and industries.

CEU Credit: 1

Brian Gibson

Professor of Logistics and Supply Chain Management at the Raymond J. Harbert College of Business


Dr. Gibson teaches logistics and supply chain management courses in Auburn's undergraduate, graduate, and distance learning programs.. He has co-authored 25+ articles and is a frequent presenter at industry conferences. Recent articles have appeared in the International Journal of Logistics: Research and Applications, International Journal of Logistics Management, Journal of Business Logistics, and Supply Chain Management Review. Dr. Gibson participates in executive education, corporate training, and consulting projects. He is a curriculum planner and instructor for Accenture's Supply Chain Academy.

Dr. Gibson has also participated in the development and delivery of training programs for multiple organizations, including IKEA, Ryder Integrated Logistics, Saturn, Transfreight, Unilever, and WC Bradley. Dr. Gibson is involved in the Council of Supply Chain Management Professionals as a project researcher, roundtable advisor, and conference presenter. He is also on the executive committee of the Distribution Business Management Association. He also serves as an editorial review board member or reviewer for five publications.


  • Raymond J. Harbert College of Business 2004 Research Award
  • Raymond J. Harbert College of Business MBA Teaching Award
  • 2002 McCartney Teaching Award
  • Raymond J. Harbert College of Business Outreach Award 2002
  • Role of supply chain management in improving customer service
  • Reducing costs
  • Improving financial performance as well as best practices that have been proven effective in organizations of divers sizes, types, and industries.
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