Course Details

This course is a 45-60-minute video developed and narrated by industry experts. The Definitive Guide videos present an overview of concepts discussed in the corresponding Definitive Guide book of the same title.

CEU Credit: 1

Chris Moberg

Associate Dean, Ohio University


Chris Moberg received his BBA in Marketing from the University of New Mexico, a MBA in Management from Miami University, and a DBA in Marketing from Cleveland State University. Currently, he is the Senior Associate Dean at the College of Business at Ohio University.


  • Best Paper Award, Relationship Marketing Track, 2006 Winter Marketing Educators’ Conference.
  • Intellectual Contribution Award, College of Business, 2004
  • Senior Class Faculty Award, 2002
  • Strategies and tactics to master effective supplier management and procurement.
  • Reducing costs
  • Improving Quality
  • Planning
  • Implementing
  • Measuring
  • Optimizing supply management and procurement processes
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