• The Science Behind Best-Fit Carrier Sourcing: Using Data to Remove the Guesswork - Sponsored by Breakthrough

    Both shippers and carriers can agree: matching the right capacity on the right lanes can be cumbersome. The process is time consuming, relies heavily on anecdotal experiences, and is often subject to who you know and have worked with in the past. In the end, shippers are often left wondering if they’ve partnered with the right carrier for their network needs and carriers if it’s the right lane.

    Across industry players, we know that when a shipper and carrier are well-matched service is better, rates are more stable, and relationships are stronger—it’s better for everybody. The reality is, both shipper and carrier networks are too dynamic and complex to achieve ongoing contract alignments without a technology-powered solution.

    You don’t know what you can’t see, but with the right data, technology, and partner, shippers can tap into the science behind finding best-fit carriers from across the transportation landscape, taking the guesswork out of contract capacity sourcing.
    In this session you will learn:

    • How to use data to identify best-fit carriers for your lanes on a contract basis
    • How to leverage technology to take the guesswork out of the selection process
    • Why accessing anonymized cross-shipper and carrier network footprints leads to better carrier identification
    • How to find and activate carriers outside of your known network in your contract strategy


    Matt Balzola, VP of Go To Market, Breakthrough

    Matt Balzola leads the business development and marketing efforts at Breakthrough, bringing transparency to the transportation industry through the introduction of our transportation energy and supply chain solutions. He brings over 15 years of experience in brokerage, logistics, and distribution giving him a unique industry perspective that brings value to each interaction with prospective Breakthrough clients.

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